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"The Social Designers: design for real needs" Exhibitors 3

Hung LAM established CoDesign Ltd with Eddy Yu in 2003. Besides his enthusiasm for his design work, LAM has been actively participating in international cultural, art and design projects. LAM has won a number of prominent international design awards over the years. Some of his works have become a permanent collection for Osaka Suntory Museum in Japan, Plakatsammlung Museum fur Gestaltung Zurich in Switzerland, Museum für Kunst und Gewerbe and Hong Kong Heritage Museum.

Hung Lam

Graphic design for Zenter (Peace of Mind Zenter)
In Hong Kong, the design quality for non-commercial organizations is relatively low. This is mostly due to the limited budget these organizations can afford in this aspect. But I deeply believe that despite the low budget, design can be created brilliantly. A professional designer should be able accommodate his design based on the budget without scarifying its quality. This is also the reason why I volunteer myself as the graphic designer for Zenter. I have taken up this mission for six years. I created everything from logo, stationery design to event identity for the poster design competition. There is a saying that it is comparatively hard for graphic design than any other media to move people deep-down. But as far as I have heard, some people actually wept over my designs for Zenter. I think that whether a design is fancy is not a core concern. I just question if we, as designers, have actually designed for the real (emotional) needs for the audience.
The large picture changes when you licate the cursor on the little one.

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1999 Graduated from IADE institute of Lisbon in Industrial Design.
2007 Working since graduation as professional designer for several studios in Portugal.Today I’m establishing my own design studio in Lisbon, and applying for master degree in Industrial Design Production.
People tend to forget about other people, in this days even the simple smile is becoming lost. It’s a paradox that humanity, living in society and depending on others to survive, is getting more and more social apart from each other. Stressfully demanding jobs, economical problems, security issues and many other problems are making us isolate, social isolated from society and from human contact. For me social design, or design that matters, should concern always relations. Human relations and relations with the environment are essential to promote a positive evolution for mankind.

Joao Flecha

In the beginning of 2006 I had the privilege of being invited to Japan, for participating in the workshop under the theme 50:50 gender.The goal was to come up with solutions to the social problem of equality between man and woman and their role and responsibility facing society.During this project, in the fieldwork, I faced a number of situations where design that matters was really applied.Like tools that were especially made for Maeda Maternity Centre, a birth house that provides a different perspective and environment for couples to have their child. Or modular furniture made for handicap in the Kuni House, a day centre here people with problems can feel useful and can rebuild their self-esteem facing social reintegration. And also the case of the Nagoya city hall in the Kids and Town Network program, that used social design techniques, like universal design, for testing parks and facilities for children in the city. Facing the fact that there was much more woman than man doing this volunteer work in society, our proposal was a mobile vehicle that could promote community services and able man to experience volunteer work and to get them more involved in the community.
The large picture changes when you licate the cursor on the little one.

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Janneke Hooymans Since 2002, Janneke Hooymans has joined forces with Frank Tjepkema bringing in here expertise in the field of interior design and styling. Noteworthy projects are: the interior of the Unox Soup Factory and here contribution to the design of the Glasgow Science center.
Frank Tjepkema is a Dutch designer based in Amsterdam. Frank Tjepkema developed a strong interest in brand related design issues which lead him to working on a variety of projects for well known brands such as Philips, British Airways, Ben, Droog Design, Levis, Heineken, Do. In every project Frank Tjepkema's objective is to combine conceptual innovative ideas with functional intelligence and visual elegance. In 2004 Tjep. won the Dutch Design Awards in the categories interior and fashion design.

Janneke Hooymans(L)
Frank Tjepkema(R)

Restaurant Praq
The concept of this restaurant is that would welcome parents and their children without looking like a playground.
Stilts for the best teacher
Not only does this proposal symbolize the act of attracting the attention, but the stilts also imply that even the very best teacher should remain an eternal student. Indeed there is always more to learn, such as walking on a pair of very high ... stilts.
Bling Bling medallion
'This medallion is the most branded object in the world, (hint: imagine the money you can save on brand clothes by wearing just this item). Winner of the Dutch Design Awards in 2004 in the category fashion design.
He envisioned the canteen of a very special factory: a very romantic factory where pleasure is produced for guests.
XXL Chair
As the proportions of people evolve to the standards of western consumerism so may the proportions of objects that surround us, this project is a preview.
The large picture changes when you licate the cursor on the little one.

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Born 1978, Israel.

Bachelor of Design Fashion, “Shenkar School of Engineering and Design”, Israel

Currently living and working in New-Delhi, India.

Amitai Burstein

Printed vest
Vest created as part of 2006’s final project for Shenkar (Israel), Fashion department. The vest is made of plain light-pink velvet. The graphic was printed all over the shirt using a special digital technique. The prints include the green diamonds, the blue hem, the Playmobil’s face and even the fine pinkish color change. The advantage of this technique is that every piece printed can be different! Since a traditional printing net is not used.
Using some pattern making, sewing knowledge and OptiTex 3D program, animation is possible. The main benefits of such a technique are the possibility to see the design and draping before creating the first sample and it is easier to market such a product. In my opinion it also looks cooler :).
Basic Front and Back patterns of a shirt are being evolved. Later on, a sleeve joins them. The pattern making process itself is shown as the result, rather then just a ‘technical’ necessity. Instead of using the conventional ways of fashion designers (i.e drawing a technical illustration), the design itself is done while drafting the patterns.
The large picture changes when you licate the cursor on the little one.

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Tze graduated in industrial design from the National University of Singapore in 2005 and has been working for Philips Design Singapore for a year before joining Ziba design in Portland, USA. His works have been exhibited at Tokyo Designers Block 2004 with Ant design and at the Technisches Museum of Vienna in Austria. Several other works have garnered product and architectural design awards among the local and international community.

Lee Tze Ming

Racer | remote control
Philips remote control systems 2006.
Foli | tropical urban bus shelter
Dissertation project 2005
Alpharad | motorcycle for the young
Intermot, IVM Designpreis 2004
Squeez | tissue dispenser
Ant design 2005. Exhibited at Tokyo Designers Block 2004.
Squeez is part social dialogue part irony. The “tabletop toilet roll” is a common context in Asian culture. It assumes a purely functional role – supplying tissue of variable length to mop up spills, yet is almost always hidden as the association with the toilet lends it an aesthetically and psychologically unsavoury image in this context.
The large picture changes when you licate the cursor on the little one.

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